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Q: S3DNews Part 6 - Your site's HOME page:How to make your WEB SITE perform better for your company

A: October 18, 2010

The HOME page on your site has a number of important
roles to fill that effect your site's performance on the
World Wide Web.

One of those roles is that of a Landing Zone. Your
home page is the most common page for people and search
engines to arrive at your whole site. For people, it is easy
to understand making a big announcement on the HOME
page at the top to get the word out about something new and
exciting. Search engines put some weight on this page, also.

When a search engine like Google or Yahoo! index your site
to determine it's worth in their database, they begin with
the HOME page. From there they look at the rest of
your site and index every page. This happens once every one
to 90 or 180 days. The last time I heard Google starts at
about 45 days till the second visit. The next time some
search engines index your site they first look at the first
page or the HOME page. Frequently, if there is NO
change on that page, they assume the rest of the site is the
same and go no farther. THEN, since the site does not
appear to be fresh any longer it will schedule the
next visit for 60 days and reduce it's view of the importance
of your site in their database.

A site that never changes will eventually get ranked so
low it will be very difficult to find in any search!

A HOME page that changes from time to time will
demonstrate to the search engines that the site is not a
failed interest. When the search engine indexes a changed
HOME page, it then schedules the rest of the site for
indexing and plans to return in a shorter time, maybe 30 days
this time. THEN the search engine will raise the rank
of your page in it's database.

As you can see here, regular changes on a HOME page
can help a lot, but what kind of changes? Image changes make
little to no difference to Google. Changing the pictures on
your HOME page will only benefit the people who visit
your site. That is plenty of reason to make image updates
from time to time, but text changes are what count with the
search engines.

Google looks at and recognizes text and words in the text.
That is what the whole search experience is based on. Finding
ways and reasons (even excuses) to make regular changes to
the home page on your site is the cheapest way to improve
your site's performance. Currently we see a wide variety of
reasons to make changes to that first page but you should
always look for more and creative ways. Here are some ideas:

  • Announce trade show exhibits or other events
  • Announce new products
  • Provide advice on product care
  • Provide recommendations for travel to your area
  • Let people know what you are working on this week
  • Re-word existing text on your site
  • Send out a tip of the week

This list could go on for ever and be different for nearly
every company. These changes should occur at least once a
month but some have made a regular habit once a day or once
a week.

With Web SPeED some have created a number sections
for the home page that are all hidden except one. Then once
a month change the section that is displayed. These sections
can be used for a year or two but changing things up is

In the FULL ACCESS Web SPeED there is the
additional option to add a special section to the side of the
page content. Most common is the section that will display
the lastest addition to the Photo Gallery Page or Product
Page. Regularly adding new entries to the Photo Gallery Page
then automatically changes the HOME page.

Also, in FULL ACCESS Web SPeED you can display the
next few events on your calendar, if you have one. This can
potentially change every day. Automatically, the box will
display the next few events that are scheduled. If you have
events scheduled on a regular basis, this would, in effect,
kill two birds with one stone.

In the last sections of this series, I will be looking at
the rest of the pages on your site and things that can be
done to help your site's performance.


World Traveler Tigger goes to Chateau Chantilly north of Paris.  Read along as he tells you how to get there and what to see.  Getting to Chantilly by Train and touring the palace and stables.  Photos and more available, too.
World Traveler Tigger goes to Chateau Chantilly north of Paris
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