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PO Box 13
Port Aransas,
Texas 78373

Phone:
361-749-8442

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Q: Sand Dollar Digital Design Online Web Promotion Seminar Part 1 Un Edited Dialog

A:

17:57:14 DaveBailey enters this room

17:57:15 >[DaveBailey] Welcome to our chat. Please obey the net etiquette while chatting: try to be pleasant and polite.

To use this chat room, you can read along with the conversation here.

Ifyou want to ask a question or make a comment, Type in the Box at thebottom of the screen and hit enter or click the send button.

Remember, if what you type does not appear in the box below, you must first click it with your mouse.

17:58:00 md enters this room

17:58:34 [md] thanks

17:58:48 deboo enters this room

17:58:50 [DaveBailey] Hello, who are you?

17:59:25 [deboo] sandy reichhoff

17:59:43 [DaveBailey] Hello, Sandy... very nice to see you.

18:00:15 [deboo] thanks for having this seminar, and I'm glad to join in

18:00:20 [DaveBailey] md, Who are you

18:00:38 [md] Martha Dore

18:00:56 [DaveBailey] Of course. Hey Martha

18:01:17 Jennifer enters this room

18:01:24 [md] Are you going to teach on kindergarden level??

18:01:34 [DaveBailey] I did not get the word out early enough, so I am not sure how many will make it.

18:01:37 [Jennifer] Hello everyone

18:01:49 [DaveBailey] I will try to stay in Preschool.

18:01:57 [DaveBailey] he he he

18:01:59 [deboo] hi jennifer

18:02:12 [md] thanks - hi jennifer

18:02:41 [Jennifer] Hi sandy, Hi martha, how are ya'll on this wonderfully non humid day

18:03:02 [DaveBailey] I am going to wait a few minutes before starting.

18:03:14 [md] the weather is great - we should all be outside doing this

18:03:24 toni enters this room

18:03:48 [Jennifer] yeah, teach lets take this chat to the park

18:03:53 [Jennifer] hi toni

18:03:59 [DaveBailey] Toni? Hi, which Toni are you?

18:04:06 [toni] hey guys

18:04:22 [toni] toni and westie

18:04:44 [DaveBailey] Toni K!! Hey. Welcome Missourians

18:05:30 [deboo] baileys - have you developed a lot of out-of-state websites?

18:05:35 [DaveBailey] Okay.. lets get going

18:05:51 [DaveBailey] We may have a few straglers

18:06:21 [Jennifer] we have about 30, but the majority is in port a

18:07:02 [Jennifer] that is 30 out of state, the others are in port a

18:07:06 [DiscussionOutline]
I will be posting the outline for discussion here in red

Our discussion will continue throughout

18:07:23 [DiscussionOutline]
Welcome to the Sand Dollar Digital Design Web Promotions Seminar

Thank you for joining us tonight.

I will be covering a whole slew of information here in the next 45 to 60 minutes.

18:07:40 [DaveBailey] Can everyone read that okay?

18:07:58 [deboo] yes

18:07:59 [Jennifer] yep

18:07:59 [toni] yep

18:08:19 [md] yes

18:08:50 [Jennifer] Don't worry if you can't stay for the entire presentation it will be available to download

18:08:55 [DiscussionOutline]
You are welcome to just sit back and read what is going on, or you can pop in with questions.

Frequently and after each section of the outline, I will say "Questions or Comments?"

You can ask questions at that point or wait till the end, don't be shy.

Keep in mind that if we have too many questions during thesession, I may have to stop answering questions until the very end iftime runs short.

Some participants are on a tight schedule and I want to make sure that all the information gets out.

Don't hesitate to type in your questions no matter what happens.

If your question does not get answered right away, rest assuredthat I will answer all un-answered questions at the end or maybe evenlater in this session.

I will be keeping a record of the unanswered questions on my computer.

18:09:42 [DiscussionOutline]
Be careful not to click on the Usernames to the right.

If you do, your message will only go to that person.

It will not appear in the general chat for everyone to read.

That is a nice thing to keep in mind if you would like to tell your friend a private note.

Please don't abuse this though.

If someone is abusive this feature, please let me know.

I can boot any trouble makers out of the chat room.

18:10:17 [DaveBailey] Probably not in this group eh?

18:10:20 [DiscussionOutline]
If you get disconnected, just get back in a quickly as possible.

When I put web addresses in the chat room, you can click on it to see.

The page will open in another window.

To return here, just close the new window.

18:10:50 [Jennifer] trouble, trouble, trouble, ha ha ha

18:11:00 [DiscussionOutline]
My name is David Bailey.

My wife Jennifer and I are web developers.

We have been involved with this business for nearly 10 years together.

Our company, Sand Dollar Digital Design, currently hosts over 150 web sites on our servers in Las Vegas.

We have seen a lot of growth and change in the World Wide Web overthe years and have learned a lot about how to get web sites listed onSearch Engines.

This is the subject we will be dealing with tonight.

18:11:21 [DiscussionOutline]
I will be using Paragraph numbers and sub paragraph numbers to help keep things organized.

If you are unsure of where in the outline we are, follow the Roman numerals, letters and numbers.

When this session is over, I will be posting the complete discussion in the Q & A section of my web site

To find it, go to http://www.s-3d.com, go to the lower right corner and click "Computer and Web Site Questions".

You will see a place to search that says, "Enter your complete question here:".

Enter "Online Web Promotion Seminar" and you will see this dialog in the search results.

Click the "MORE" link to see the complete dialog.

18:11:33 sswanson enters this room

18:11:39 [DaveBailey] Okay, now down to business

18:11:50 [DaveBailey] Welcom Steve from MA...

18:12:00 [DaveBailey] Just in time.

18:12:09 [sswanson] Hi!

18:12:20 [DiscussionOutline]
This first section is the largest part of this session because of it's importance.

18:12:58 [DaveBailey] We have just covered some 'rules and guide lines for the session. feel free to skim the red text.

18:13:08 [DiscussionOutline]
I. Steps to make your site get better position on search engines.

I will be mentioning Google a lot in thissession, but everything I say about Google applies to Yahoo, MSN, AOLand many of the other thousands of search engines on the web.

18:13:34 [DiscussionOutline]
A. Google and other search engines assign a number to the importance,relevance and freshness of every site listed in their database.

1. Google calls it PageRank. A scale from zero to ten.

a. The higher the number, the better your listing in their search results.

b. If you get the Google Toolbar from theGoogle site, you can turn on the PageRank icon and it will tell you thePage Rank of any page you visit.

c. This is informative to let you know how your site fits in with the rest of the web.

18:14:19 [DiscussionOutline]
2. For small companies, a ranking of 4 or 5 is a great ranking.

a. Achieving a 4 or 5 ensures that you will be receiving traffic from Google.

b. If your site has a 4 or 5 or even higher,you can know you are doing almost best you can with your site.

18:14:31 [Jennifer] dave what is the purpose of page rank?

18:15:05 [toni] am i missing something? not getting anything

18:15:12 [DaveBailey] It tells Googles database how 'important' your page is on the grand scheme of things

18:15:35 [DaveBailey] Toni, do you see the red text?

18:15:39 [md] I am not getting anything either

18:15:54 [deboo] I only see 1 red sentence

18:16:03 [toni] yep but only got one line

18:16:20 [DaveBailey] Okay,

18:16:23 [md] me too

18:16:34 [Jennifer] ok hold on

18:16:39 [DaveBailey] sorry about that. What one line did you get?

18:17:03 [toni] this first section is the largest part of this session because of it's importance.

18:17:15 [md] same sentence

18:17:17 [deboo] The first section is. . .

18:17:21 tigger enters this room

18:17:51 [tigger] hello?

18:18:10 [DaveBailey] breif technical difficulty...

18:18:39 [DiscussionOutline]
2. For small companies, a ranking of 4 or 5 is a great ranking.

a. Achieving a 4 or 5 ensures that you will be receiving traffic from Google.

b. If your site has a 4 or 5 or even higher,you can know you are doing almost best you can with your site.

18:18:47 [Jennifer] Iwill be mentioning Google a lot in this session, but everything I sayabout Google applies to Yahoo, MSN, AOL and many of the other thousandsof search engines on the web.

18:18:48 [deboo] hi tigger

18:19:10 [toni] sorry guys gotta go, getting real estate appriasal cert. and gotta go to class

18:19:12 [Jennifer] did anyone get mine

18:19:29 [DaveBailey] tigger is me again..

18:19:33 [Jennifer] tony you can get this whole session latter

18:19:39 [Jennifer] later

18:19:44 [DaveBailey] Is everyone on Internet explorer?

18:20:08 [deboo] yes

18:20:20 [sswanson] yes

18:20:29 [DaveBailey] Okay, I will be doind this another way....

18:20:40 [DaveBailey] I. Steps to make your site get better position on search engines.

18:20:50 [DaveBailey] I will be mentioning Google a lot in this session, buteverything I say about Google applies to Yahoo, MSN, AOL and many ofthe other thousands of search engines on the web.

18:21:05 [DaveBailey] A. Google and other search engines assign a number to the importance,relevance and freshness of every site listed in their database.

18:21:54 [DaveBailey] 1. Google calls it PageRank. A scale from zero to ten.

18:22:04 [DaveBailey] a. The higher the number, the better your listing in their search results.

18:22:13 [DaveBailey] b. If you get the Google Toolbar from the Google site,you can turn on the PageRank icon and it will tell you the Page Rank ofany page you visit.

18:22:24 [DaveBailey] c. This is informative to let you know how your site fits in with the rest of the web.

18:22:36 [DaveBailey] Everyone get that?

18:23:21 [tigger] yep

18:23:26 [Jennifer] yes

18:23:50 [DaveBailey] 2. For small companies, a ranking of 4 or 5 is a great ranking.

18:24:03 [DaveBailey] a. Achieving a 4 or 5 ensures that you will be receiving traffic from Google.

18:24:12 [DaveBailey] b. If your site has a 4 or 5 or even higher, you can knowyou are doing almost best you can with your site.

18:24:33 [DaveBailey] Most of us fall in this small company category

18:25:08 [DaveBailey] Steve and Sandy, you guys still there?

18:26:25 sswanson exits from this room

18:26:32 sswanson enters this room

18:26:41 [deboo] nothing is going through to you

18:26:58 [deboo] except that of course

18:27:21 [DaveBailey] Okay. does anyone have the part one outline?

18:27:31 tigger exits from this room

18:27:39 tigger enters this room

18:27:40 [deboo] yes

18:27:48 tigger exits from this room

18:27:49 [sswanson] yes

18:28:25 [DaveBailey] Okay, Jen says we can talk about it, but I will continue posting the outline.

18:28:43 [DaveBailey] 3. Many of our very active sites accomplish no more than a 3 onGoogle and they do a lot of business from their site.

18:29:25 [DaveBailey] a. A 2 or 3 cannot be reached with no updates or changes.

18:29:32 [DaveBailey] b. Sites that never change can reach a score as high as2, but other factors within the site must be well done.

18:29:40 [DaveBailey] 4. Numbers 6 and higher are typically accomplished by largercompanies that employ a full time staff that actively updates, monitorsand keeps their site moving.

18:29:58 [DaveBailey] Enough on page rank... how to get it is why we are here

18:30:02 [Jennifer] Lets talk aboutwhat google uses to rank sites

18:30:35 [Jennifer] keywords are very important along with the title

18:31:06 [Jennifer] we have all used key words to search for what we want on yahoo and google

18:31:21 stalker enters this room

18:32:52 [DaveBailey] Thesekeywords and how they work is the most important for your site positionand your page rank can be effected by how you use them

18:33:32 [DaveBailey] But it is important to understand how Google looks at your site.

18:34:09 [DaveBailey] We will get to that in just a few minutes

18:34:23 [DaveBailey] B. Keeping your site fresh and updated helps the position of your site on the search engines for the long term.

18:34:36 [DaveBailey] 1. Google will visit your site after we get it promoted andindex the key words throughout your site in their database.

18:34:51 [DaveBailey] a. Your site is automatically queued in their system to be revisited in about 45 days.

18:34:58 [DaveBailey] b. When Google comes back, if your site has NO CHANGES,it will not re-indexed and it will be requeued for another 45 to 60days in the future.

18:35:05 msjulie enters this room

18:35:17 surfsiderv enters this room

18:35:19 [DaveBailey] Here it comes

18:35:27 [DaveBailey] c. THEN YOUR SITE GETS MOVED DOWN THEIR LIST!!!

18:35:49 [DaveBailey] 2. If Google comes back and sees changes on your first page,they will re-index your site, making it fresher in their database andmove you UP their list.

18:36:05 [DaveBailey] a. They cool part is that they re-schedule their next visit for about 30 days.

18:36:06 [Jennifer] hi julie, stalker and surfside

18:36:15 [DaveBailey] b. If Google comes back in 30 days and your site ischanged again, Google re-indexes your site, making it fresher in theirdatabase and again, you move UP their list again.

18:36:28 [DaveBailey] d. If your site keeps changing, they will visit your moreand more often until they get to once a day, depending on the amount ofchange on your site.

18:36:57 [DaveBailey] We have sites that change frequently and google comes back nearly every day.

18:37:27 [DaveBailey] These are the sites that do well on the search engine results

18:37:27 [msjulie] Hope I learn something, Jennifer

18:37:50 [DaveBailey] Does anyone have any questions so far?

18:37:51 [Jennifer] Many of you have text boxes on the front page and your chageing that front box, helps with your search engine rank

18:38:38 [DaveBailey] We will talk about those text boxes and how to get them working for you in just a moment

18:39:15 [msjulie] Should key words be in those boxes?

18:39:18 [DaveBailey] Here is Jennifers specialty. You folks should talk to her about keywords sometime.

18:39:25 [DaveBailey] C. Another way to get on Google is with Relevant Keywords within your site.

18:39:32 md enters this room

18:39:37 [DaveBailey] 1. Keywords should be located in the meta tags of your site.

18:39:49 [DaveBailey] a. You can look for the meta tags on your own or ANY web site. To do this, follow these steps:

18:40:00 [DaveBailey] i. Use your browser and go to the page you want to look at the meta tags for.

18:40:11 [DaveBailey] ii. Click the VIEW menu at the top of your screen or Right Click any blank area of the page.

18:40:15 [DaveBailey] iii. Click "Page Source", "View Page Source" or "Source".

18:40:20 [DaveBailey] iv. A window will pop up with the HTML code forthe page. Your meta tags should be near the top for the page. They looklike this:

18:40:41 [DaveBailey] iv.

18:41:20 [DaveBailey] v.

18:41:31 [DaveBailey] vi. If your site is missing the meta tags or theyare located too far down the page, they are in-effective.

18:41:59 [msjulie] Keywords do have to be listed in the text on that page, don't they?

18:42:24 [DaveBailey] Yes... That is a great point

18:42:56 [DaveBailey] You can always double check us and make sure your keywords are the best they can be.

18:43:20 [DaveBailey] We invite your input here.

18:43:29 [msjulie] How do we do that?

18:43:56 [DaveBailey] Keywords for us can be hard, but if you see something missing from your keywords, let us know

18:44:02 [Jennifer] You do not have to have all of your key words in the text but it is a good idea to have the top ten key word mingles in

18:44:11 [surfsiderv] I do not know my keywords?? please

18:44:37 [Jennifer] I use key words also in the tile for an extra boost

18:45:03 [DaveBailey] Charles, go to any page on your site and follow the steps i - vi above to see them

18:45:05 [msjulie] What's the tile?

18:45:43 [DaveBailey] b. The first 10 keywords/key phrases. are the mostimportant, others may be used, but the farther into the list of words,the less important it becomes to the search engines.

18:45:43 [md] Are most people paying per hit to be 1st with the search engines

18:46:22 [DaveBailey] I don't know about most, many do pay for their hits.

18:46:23 [Jennifer] the title is in the blue bar at the top of the explorer window

18:46:50 [DaveBailey] I will get to paid hits in a few minutes in

18:47:05 [msjulie] I thought maybe you meant TITLE!

18:47:06 [DaveBailey] b. The first 10 keywords/key phrases. are the mostimportant, others may be used, but the farther into the list of words,the less important it becomes to the search engines.

18:47:12 [DaveBailey] i. Your keywords will actually appear more likekey phrases. They will be grouped using commas with sets of words thatyour potential customers may use to find you.

18:47:17 [DaveBailey] ii. Keep in mind, though, if you use the same wordmore than about 5 times throughout the key phrases or the searchengines will consider it SPAMming their index and you run the risk ofgetting on a black list.

18:47:22 [DaveBailey] iii. Getting on a search engines BLACK LIST maymean it can take years to get back on the search engine. We have seenthis happen.

18:47:49 [DaveBailey] Now the title

18:47:58 [Jennifer] Ok I will watch my typing sorry

18:48:16 [DaveBailey] 2. Most important keywords also should be used in the TITLE of every page on your site.

18:48:24 [DaveBailey] a. Yeah, that's right, you need to figure out whatkeywords are the most important. List them out from the most to leastimportant. This is a hard thing to do, but take some time and do it.

18:48:29 [DaveBailey] b. Your title should start with the more important wordsfirst, the followed by the next words, if possible.

18:48:35 [DaveBailey] c. Your title must be proper english with sentencestructure or, again, it could be viewed as SPAMming the search engines

18:48:41 [DaveBailey] d. Your title cannot be too long or it will hurt. 15-20 words or 100 characters is ideal.

18:49:05 [DaveBailey] This is another area we invite and appreciate your input.

18:49:35 [DaveBailey] We do the best we can, but sometimes you folks know better what words are more important.

18:50:09 [DaveBailey] All the sites on our server have statistics pages that tell you what search phrases are used to find your site

18:50:26 [msjulie] Is Rugging With Julie my title

18:50:31 md enters this room

18:50:34 [DaveBailey] We can show you how to get to that part of your site via email.

18:51:10 [deboo] Can we access the statistics page?

18:51:15 [DaveBailey] These statistics sometimes help you decide which words may be more important

18:51:26 [msjulie] I would like to see that!

18:51:41 [DaveBailey] Yes, Sandy, I will send you your stats link via email

18:52:39 [Jennifer] Rugging With Julie - How to make Rugs instructional video, kits & supplies

18:52:47 [DaveBailey] Okay, Julie already made this next point, lets see it in action

18:53:09 [Jennifer] Julie this is the tile on your front page, the rest of them have different titles

18:53:41 [Jennifer] title

18:53:48 [DaveBailey] Different titles on each page is not bad, infact it gives you an opportunity to use more keywords

18:54:03 [DaveBailey] 3. The keywords are more effective when they also appear through out the text on your site

18:54:10 [DaveBailey] a. This is also an opportunity to get more search terms on your site.

18:54:33 [DaveBailey] i. Example: http://www.paradisefitnesscenter.com'

18:54:42 [DaveBailey] ii. Four weeks ago, they had 'standard' text ontheir site. It was the text Jennifer and I got from their brochures,good for printed matter but not designed for the web.

18:54:51 [Jennifer] Each page has a different subject matter so the title and keywords should be tweaked for that page

18:55:01 [DaveBailey] iii. Karen spent a week adding text and rewordingexisting text to include words like Port Aransas, Health, Fitness,Coastal Bend, Personal Trainers, Gym, Circuit Equipment.

18:55:07 [DaveBailey] iv. In two weeks time, her ranking on Google wentfrom below 100 to top place for combinations of these search words.

18:55:30 [DaveBailey] v. Try searches on Google without the quotes for "port aransas personal trainer" http://www.google.com/search?num=100&hl=en&lr=&rls=GGGL%2CGGGL%3A2005-09%2CGGGL%3Aen&q=port+aransas+personal+trainer&btnG=Search

18:55:59 [DaveBailey] v. "port aransas fitness" http://www.google.com/search?num=100&hl=en&lr=&rls=GGGL%2CGGGL%3A2005-09%2CGGGL%3Aen&q=port+aransas+fitness&btnG=Search

18:57:08 [DaveBailey] You folks can click tose links and see that port a fitness center is now high on the lists

18:57:26 [DaveBailey] That last one, especially

18:58:14 [DaveBailey] They are number one on my screen, but that may differ from search to search

18:58:16 [msjulie] So when you use different search words the http comes up in different ranks.

18:58:39 [DaveBailey] Yep... every search is different

18:59:21 [DaveBailey] It is odd, these searches I just gave you shows them first on my screen but Jens screen shows them a bit lower on the list

18:59:38 [msjulie] I think you'ver helped me a lot. I'm glad tutoring was over early so I could join you.

18:59:55 [Jennifer] The key to promotion is figuring out what words and phrases people will use to fins your website

18:59:57 [DaveBailey] vi. When it comes to your companies personal text, we can only take you so far.

19:00:10 [Jennifer] find your site

19:00:14 [DaveBailey]

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